Through experimentation and innovation I have developed a form of packaging that is 100 percent biodegradable and recyclable. If the packaging is discarded it will have a positive effect on the environment due to the seed embedded biodegradable paper. The twine used to secure the product and label is natural cotton and 100 percent biodegradable. The labels themselves have been produced using a laser cutting machine. This eliminates the use of harmful printing ink, as well as giving the packaging an esthetically pleasing organic look and feel.
My initial intension was to inspire people to start gardening and reduce unnecessary waste by looking at alternative processes and materials. Having researched gardening and environmental issues I felt I somehow needed to bridge these two subjects. Having noticed just how unnecessary supermarket fruit and vegetable packaging has become I decided I would focus my attention on that. Not only is this a growing problem but it bridged the gap between gardening and environmental issues. It brought the question: How can I inspire people to start growing fruit and vegetables at home? Having undertaken various questionnaires and surveys I noticed a very high percentage of people buy their fruit and vegetables from supermarkets. This gave me the idea to show people just how simple it is to grow their own food, using packaging as a method of communication.
This is brilliant – I absolutely love it. I really hope you are talking to some supermarkets/stores about it and or getting some press. It is high time we stopped buying everything triple-wrapped in plastic and I’m sure this delightful packaging would appeal to loads of people. Good luck!
Nice work Ben! Like the idea for packaging a lot. Will be dropping you a line re: the other website design thing discuss shortly. I need to speak to Neil to arrange the time for session.
Cheers,
JP
[...] tags are embedded with plant seeds and then laser-cut to create a plantable packaging system. From his website: Through experimentation and innovation I have developed a form of packaging that is 100 percent [...]
[...] and case: Ben Hutly wordpress GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]
this is an excellent idea but what happens when my garden is full of the seeds ready to grow from last week’s groceries?
what do I do with the extra packaging I bought from this week’s groceries?
what if I don’t have a garden? won’t all these seeds go to waste?
Even if you can extract the seeds from the packaging, the consumer will have a large surplus of seeds by the end of the month depending on their groceries.
Perhaps you can sell the products in different types of packaging? Those with seeds and those without so that consumers can choose if they want the seeds to plant in their gardens or not.
That’s my 2cents.
Hi Ben
My name is Gohei from Japan.
Your idea is so nice!!
The environment issue is the common issue to all people around the world.
I hope our world will be better and we have to create it.
Anyway, thank you for your innovation.
Gohei
[...] Arts University College in Bournemouth), Huttly came up with a solution to this dilemma: a set of earthy-chic, laser-cut labels that are as easy on the eyes as they are on the planet. The labels themselves are completely [...]